BloomLab is more than just an innovative fast moving consumer good fiber collagen drink brand; it is a pioneer in a healthy lifestyle revolution, founded by Dien Limano and Natasya Limano, the creators of GakGendutLagi (GGL). With a deep understanding of consumer needs, BloomLab's flagship product, Fiber Collagen Drink, has already proven to be a game-changer in the health and beauty industry, achieving over 15,000 pre-orders without any advertising.
Prior to the development of our primary brand, the owner envisioned a product named 'Lunabloom', formulated with only essential, highly absorbable ingredients. The owner's vision was to establish 'bloom' as the central keyword for the brand, the name of which was yet to be determined.
From this, we sought to create a timeless and iconic logo that would seamlessly integrate with the word 'bloom', without introducing any additional elements or objects. We decided to focus on the double 'o' within 'bloom' as the core of the brand identity.
As we delved deeper into the brand's essence, our goal was to find a visual representation that aligned with the key concepts of Limitlessness, Maximum and Visionary.
